The question of whether Burberry Touch for Women is discontinued is a complex one, lacking a simple yes or no answer. While officially Burberry hasn't declared it discontinued in a widespread, public announcement, the fragrance's availability has become increasingly erratic and limited over the years. This has led to widespread speculation and concern amongst its loyal fanbase, transforming the question into a detective story of dwindling stock, inconsistent online listings, and fervent searches across various retailers.
To understand the situation fully, we need to delve into the world of Burberry fragrances, the lifecycle of perfumes, and the factors influencing a fragrance’s eventual disappearance from the market.
Burberry Touch for Women: A Retrospective
Launched in 1998, Burberry Touch for Women, a Floral Green fragrance created by the renowned perfumer Michel Girard, quickly established itself as a popular choice. Its composition, a delicate balance of fresh green notes, vibrant florals, and a subtly woody base, resonated with a broad audience. The fragrance's marketing leaned into a sophisticated yet approachable image, reflecting the Burberry brand's heritage and contemporary appeal. The bottle design, a sleek and elegant flacon, further contributed to its desirability. The initial success propelled Burberry Touch into a prominent position within the Burberry fragrance portfolio, alongside other well-regarded scents.
The fragrance's notes, typically described as a blend of green top notes like galbanum and bergamot, a heart of rose, lily-of-the-valley, and jasmine, and a base of sandalwood, cedar, and musk, provided a unique olfactory experience. It wasn't overly sweet or overtly heavy, making it suitable for various occasions and seasons. This versatility, coupled with its sophisticated yet wearable nature, contributed to its enduring appeal among consumers.
The Shifting Sands of the Fragrance Industry
The perfume industry is a dynamic and unpredictable landscape. Trends shift, consumer preferences evolve, and market forces play a significant role in the success and longevity of any particular fragrance. Several factors can contribute to the eventual discontinuation of a perfume, even one as well-regarded as Burberry Touch.
* Changing Consumer Preferences: The tastes of consumers are constantly evolving. What was once highly sought after may become less popular as new trends emerge. The popularity of certain fragrance families (e.g., gourmand, oriental, fresh aquatic) fluctuates, influencing the demand for perfumes within those categories. A fragrance that doesn't adapt to these shifts in preference might face declining sales, ultimately leading to its discontinuation.
* Production Costs and Profitability: The cost of raw materials, manufacturing, and distribution plays a crucial role in a fragrance's profitability. Fluctuations in the price of essential oils, along with increased manufacturing and marketing expenses, can significantly impact a brand's decision to continue producing a specific perfume. If a fragrance becomes less profitable, a company might choose to discontinue it to focus resources on more lucrative products.
* Brand Repositioning and Portfolio Management: Luxury brands like Burberry regularly review their product portfolios. They may decide to discontinue certain fragrances to streamline their offerings, focus on their core range, or launch new products that better align with their current brand image and marketing strategies. This strategic decision often involves discontinuing older or less profitable products to make space for newer releases.
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